Jan 28 2014

War Against Music Piracy in India

Piracy Music FlagMusic sales in India has gone down by around 70% according to reports from USIBC. This loss could eventually be somewhere close to INR1950Crores annually according to Earnst & Young. Music World which was INR14K Crore business shut down all its 100 stores across the country by 1st July 2013 due to the effects of piracy. Flipkart‘s music website FlyteMP3 was shut down completely due to piracy and issues in micro-payment model though they gave music at affordable costs. There are more than 20,000 piracy cases in courts pending that were launched by IMI through raids and every year 3,500 fresh cases are being piled up for action.

Though it has so much issues people still use freely available pirated music for the following reasons

  • FREE/ Less Expensive
  • Lack of knowledge about piracy
  • Lack of knowledge to differentiate between legal and illegal music files
  • Difficulty in identifying the legal sources

The below image is a poll conducted to understand people’s behaviour.

 

poll

Optical Disk piracy also fuels terrorism according to reports from IMI and it has also been confirmed by various nations. Can’t we control piracy? Is there any way to stop it?

Lately, there has been a lot of piracy control mechanisms for optical disk and internet. Optical disks these days come with master locks that do not allow people to mis-use them. These have proven to be really good. But how is it helping to prevent the spreading of other pirated disks? Similarly, several tracking and scanning methods have been followed by industries to protect music. But the situation here seems to be like when each piracy source is being destroyed, more than 5 other sources are being created. So it is hard to remove the illegal files completely. Thanks to the advanced website concepts that allow crawlers, spiders, etc. to visit only the required areas, the websites are a safe heaven for people to share contents illegally. This shows that the words of Raghu Dixit is true “I don’t think piracy will stop by curbing the source of the music download.”

During this tougher phase Gerak comes out with a steam to curb piracy with its new Creating Piracy Pattern Tree (CPPT) model. The main idea of this model is to follow a unique method, as the core part of the plan, which is different from the existing methods. When unconventional methods are being used to spread piracy, industries must be equipped with technology to withstand/bypass and give a hard time for the people who even think about piracy. Industries and legal bodies must act together to create an environment where people would feel easier to access legal music than pirated music.

  • Facebook
  • Google Plus